top of page

American Cameras

Argus is an American maker of cameras and photographic products, founded in 1936 in Ann Arbor, Michigan. Argus originated as a subsidiary of the International Radio Corporation (IRC), founded by Charles Verschoor. Its best-known product was the C3 rangefinder camera, which enjoyed a 27-year production run and became one of the top-selling cameras in history. The company's Model A was the first low-cost 35 mm camera in the United States. Argus was acquired by Sylvania in 1959 and sold off in 1969, by which time it had ceased camera production (some rebadged cameras continued to be sold under the Argus name through the 1970s). 

The Argus C3 was a low-priced rangefinder camera mass-produced from 1939 to 1966 by Argus in Ann Arbor, Michigan, USA. The camera was the best-selling 35mm camera in the world for nearly three decades, and helped popularize the 35mm format. Due to its shape, size, and weight, it is commonly referred to as "The Brick" by photographers (in Japan its nickname translates as "The Lunchbox"). The most famous 20th-century photographer who used it was Tony Vaccaro, who employed this model during World War II (see under Famous Patrons in this article).

The C3 was constructed primarily of Bakelite plastic and metal castings. The design featured an unusual but simple diaphragm shutter built into the camera body, so the camera could make use of interchangeable lenses without the need for a complex focal plane shutter. The rangefinder was separate from the viewfinder and was coupled to the lens through a series of gears located on the outside of the camera body. The profusion of knobs, gears, buttons, levers, and dials on the camera lent it a "scientific" look that was found in customer surveys to be one of the things buyers most liked about the camera. The C3 was principally designed by Dr. Gustave Fassin.

By virtue of its low price and reputation for rugged durability the Argus C3 managed to outlast most of its American competition and fend off precision German-built cameras and the cheap high quality Japanese cameras that began to enter the American market in the 1950s. But eventually the design simply became too outdated and clumsy and production ended in 1966 after sales had slumped. Interestingly, sales of the C3 had slumped many times during its production life, and each time Argus announced they were going to discontinue the camera, dealers and photographers would rush to buy what they believed to be the last of the cameras, leading Argus to reverse their decision to end production several times.

It has been argued the Argus C3 is responsible for popularizing the use of 35mm film, and considering the long production run and the high number of Argus C3 cameras made, this may very well be true, especially in its native United States.

Although the design is now over 70 years old, the C3 retains a strong following due to its simplicity, durability, and nostalgic value. Used C3s are cheap and plentiful, and their simple construction makes them relatively easy to repair.

A brand of basic box cameras manufactured in Binghamton, New York by Ansco, which went though several minor variations.

The series began in about 1935, and Shur Shot cameras originally carried the name Agfa-Ansco in use at that time. Post-1943 models were branded as Ansco alone. The cameras were made in sizes for 120 and 116 film; but because of the Agfa connection these were specified using the German designations B2 and D6 respectively.

A Shur Shot is a simple cardboard box covered with leatherette. A structural panel of wood behind the metal faceplate holds the shutter mechanism, and a fixed aperture of approximately f/13. The image is formed by a single backwards-facing meniscus lens behind this.

Early models had two pebbled-glass viewfinders, and later models two brilliant viewfinders, which allowed either horizontal or vertical composition. Most models permitted long (bulb) exposures by pulling a small tab outwards. The more advanced models also included a slider which positioned either a smaller aperture (approximately f/22) or a yellow filter in front of the main lens. (The filter was intended for black & white photography, e.g. to deepen the tone of blue skies.)

To load film it is necessary to pull out the wind knob and open the back door, which then permits the entire film carriage (and lens) to slide out of the body. The metal faceplate of the camera can also be taken off by lifting tabs away from two small pegs, giving access to the shutter and viewfinders (e.g. if cleaning or lubrication is required). In many models, instead of mirrors, highly polished steel plates were used for the interior reflective surfaces of the viewfinders.

The very simple, reliable, and maintainable design of the Shur Shot has preserved large numbers of them in perfectly usable condition right up to the present day. 

The Revolving Back Graflex Series C Camera was manufactured by the Folmer-Graflex Corporation from approximately 1926 to 1935. This camera featured the Cooke f2.5 anastigmat lens that is three times as fast as the f4.5. The focal plane shutter provided twenty-four speeds from 1/10 to 1/1000 of a second and a slow exposure of 1/5 or any time desired. This camera was capable of accepting cut film, roll film, or film packs. Available in one 3 1/4 x 4 1/4 inch size. 

 

 

 

 

 

 

 

 

 

 

Speed Graphic

1939-1946, 2¼ x 3¼. Used the Graphic (spring) back. There were Graflok back kits made that had a round depression with two contacts for the focal-plane-shutter flash-sync contacts where the peep sight usually folds down. Focal plane shutter.

bottom of page